Most owners of assisted living facilities prefer to keep their sale confidential until closing, or as close to that as possible. Selling your property without letting anyone know it’s for sale is a challenge. We help keep sales confidential using these steps:
1. Knowing the Market. We generally don’t use mass marketing or general advertising. We take the opportunity to the right buyers in several ways. But it starts with knowing who is looking for the type of property we’re selling. We’ve developed that knowledge over a decade of helping sell assisted living facilities, while continually staying in contact with buyers to know their needs.
2. Phone calls. With our knowledge of the market and a database of more than 7,000 people involved with assisted living, we can usually identify a list of likely buyers. Our advisors hit the phones to provide buyers with generic information about your property, never revealing the name or specific location. If a buyer is interested, then can move to step 5 below.
3. Email. More than 5,000 people have subscribed to our email updates. These updates include information about the market and also generic information about our latest projects. (If you want to subscribe, click here.) For clients that want a sale to remain confidential, we never provide specific details in our emails. Our email newsletters help us quickly spread the word about your property but in a quiet way.
4. Online marketing. Buyers know that our website is the place to go to find assisted living facilities for sale. Once again, your property is listed on our site with generic information only (unless confidentiality isn’t a concern). Buyers that find a property meeting their needs can complete a confidentiality agreement online to speed the process. After they complete an online confidentiality agreement, one of our advisors will get back to them with more details.
5. Confidentiality agreements. Whether a buyer comes to us by phone, email or online, they need to complete a confidentiality agreement before receiving detailed information about any confidential listing. Our clients are updated as new prospective buyers inquire about their property to help ensure that details only go to approved buyers.
6. Buyer screening. While our team knows hundreds of buyers, we may not know them all. So new buyers are screened by our advisors to help confirm their ability and desire to purchase your property.
7. Buyer coaching. Once a buyer is provided details about your property and before they tour or take more steps, we help coach them to keep a sale confidential. For example, before touring the property, we discuss the right way and the wrong way to ask questions in front of staff or residents.
Some of the steps listed above, such as buyer screening, are not provided by our staff if a seller chooses our advertising-only service. Still, these steps help all clients keep their potential sale confidential.
There is more to it than the seven steps above, but these steps help keep a sale quiet.
Posted in: Seller FAQ